Binal’s management team brings together diverse yet complementary skills, expertise and the experience in marketing to the region. Our strengths are our in-depth understanding of the fast-paced foodservice industry, strong marketing skills and prompt service/repair support.

With an extensive network and offices in Malaysia, Thailand and the Philippines, we are able to provide manufacturers with an immediate “local” presence to the market and propel their products into the region successfully. With Binal, manufacturers can realize the true potential of their business.

We always remember that customers are at the heart of our business thus we understand and attend swiftly to their needs. It is our personal commitment to ensure total customer’s satisfaction. We are proud to associate with leading hotels, restaurants, quick-service restaurants, coffee chains, foodservice consultants, kitchen equipment contractors and distributors in the industry as our valuable customers.

Looking ahead, Binal will continue to be nimble, highly focused and a leading enterprise that is continually seeking growth based on our company’s core value - premium products at a reasonable cost and excellence in service and support.